Say Hello to Electronic Advertising(thomas ting 126210)

I am the marketing student who never take any advertising paper before. So,electronic advertising is the first advertising paper that I taken in this semester. Hmmm..What I had learn from electronic advertising in this semester? I  still remember that during the first class, Puan Nurin share her experience to us about the challenges of doing the business. She encourage us, when we doing the business, there are don't have any fail just have stop and continued. Thus, we will successful in one day just depend of our action and speed.

The best thing in electronic advertising class is Puan Nurin asked us to form a group and create a advertising agency. Wow, so amazing .cool. I had the great experience and memories in this group assignment because I got a chance to cooperate with the students from communication. They are so creative in designing. Show the respect to them.haha.

Oh ya..suddenly appear in my mind. Puan Nurin also share with us about the four career in our life .which is employee ,self employee, boss, and the investor. A good sharing ..hope that I can become a boss or investor one day.

Before take electronic advertising,  I always think that the cost of advertising in magazine is cheaper than tv commercial. But, after attend this class, I were understand that the cost in advertising is high or low is depend on the rate of audience who will receive the information from advertising in particular time. Therefore, sometimes the cost of adverting in magazine is high than tv commercial because the rate of audience who will receive the message from magazine is low compare to the tv commercial.

Further, after Puan Nurin show us the advertising in the magazines. I was attracted  by the posters in the magazines. The poster inside the magazines are so nice and full of creative in design. In the other hand, we also learn about the creative pyramid which is 1.attention, 2.interest ,3.credibility, 4.desire,5. action . we used this concept in our poster ,brochure ,and flyers design in our group assignment.

Last but not least, I never create and write any blog before this. So, I feel great and enjoyable when doing this blog assignment. This assignment is very special for me.

Generally, the lesson was given by Puan Nurin make me feel enjoyable. The best thing is I gain the new knowledge in advertising  which I never gain in my marketing paper.

Immerse in Electronic Advertising

When I first saw my lecturer in class, I never thought that she can still remember me even I only participate in the Adobe Illustrator Workshop organised by Media Technology students and never take any paper with her. And to my surprise, it was one year ago when my team won the first prize in the workshop.


The toughest part in this course is I need to learn many marketing knowledge which I never been exposed to before since I’m a Science stream student typically. However, the element that intrigues me well is the interactive PowerPoint slide show. I am well inspired and impressed by the way of information and knowledge is presented.


Another nightmare of me in this class is that we need to set up an advertising agency with students from marketing field. This is the very first time I have to work out my projects with students from other course. I have learnt to take the responsibility as a president of an advertising agency. I am grateful to have a nice experience in accomplishing my projects with six other group members.


The most impressive lesson is when we are learning about the type of advertisements, Puan Nurin has prepared some magazines to show us the example of the classifications and this approach has grab my attention in class successfully. Now when I read the newspaper or magazines, I will try to classify the advertisement that come across to my eyes and make some simple critics base on the knowledge that I have gained in this class.


Last but not least, I would like to say that I like this blog assignment very much. This is the second blog assignment of me. I like to design my blog and communicate with others using words.


Generally, I like this class. However, I would be happier if the marketing element is being reduced and the creative element is being emphasized.

Task 3: Creative Pyramid

1. Attention

The ice-cream is used to arouse the attention of the readers. The design and pattern of the ice-cream which we hardly can see in our daily life easily grab the attention of the readers to continue looking at the advertisement.

2. Interest

The statement provoke the interest of the readers well since we don’t really taste our stairs and the readers will be curious about what is going on in the particular advertisement. The sense of taste is used to drive the reader to look further down to the advertisement.

3. Credibility

The photo is used to enhance the credibility of the advertisement. Visual and illustration can say thousands of words.

4. Desire

The content and the purpose of the advertisement is revealed. The reason why ice-cream is chosen also is stated here. The advertisement tries to provoke the desire of the reader to change their stairs design similar to the desire of kids towards ice-cream.

5. Action

The advertisement is ended by asking the readers to make their preferences from the provided list of choices of the current designs and material.

Task 2: Perceptual Map