1. Attention
The ice-cream is used to arouse the attention of the readers. The design and pattern of the ice-cream which we hardly can see in our daily life easily grab the attention of the readers to continue looking at the advertisement.
2. Interest
The statement provoke the interest of the readers well since we don’t really taste our stairs and the readers will be curious about what is going on in the particular advertisement. The sense of taste is used to drive the reader to look further down to the advertisement.
3. Credibility
The photo is used to enhance the credibility of the advertisement. Visual and illustration can say thousands of words.
4. Desire
The content and the purpose of the advertisement is revealed. The reason why ice-cream is chosen also is stated here. The advertisement tries to provoke the desire of the reader to change their stairs design similar to the desire of kids towards ice-cream.
5. Action
The advertisement is ended by asking the readers to make their preferences from the provided list of choices of the current designs and material.
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